SEO Case Study: Canberra Local Business Provided Awesome Insights by Google

SEO Case Study: Canberra Local Business Provided Awesome Insights by Google

If you are a local business owner, you may have noticed some additional information being provided by Google in your Google My Business location listing recently. For some time now, Canberra businesses (with or without a website) have had access to a Google Local Business listing. Businesses with multiple locations require multiple locations to be registered with Google My Business. Once verified, your local business listing provides valuable data in the form of “Insights” for that particular business location.

Canberra SEO Local Business Client Dominates Niche Rankings

Google provides the business owner with details on the breakdown of how users search for the business by providing number of searches by business name or address compared to the searches for a product or service category. Here is the breakdown for a local business client who owns a suburban hair and beauty salon. The salon competes for keywords + the town centre location. The salon is a few suburbs away from the town centre shopping mall where many hair and beauty salons have a bricks and mortar presence and listings verified with Google. Two thirds of searches they rank for are for product and service category terms.

Local SEO Canberra - Client case study

Local SEO Canberra Client: 66% of traffic for unbranded service terms

Google provides local business analytics for each location. The Insights section of the My Business dashboard proivides a snapshot of the number of times the business listing appeared in search results,  how many views the business’ listing received, and how many ‘actions’ were performed. Actions include the number of users who requested directions on how to get to the business, how many users clicked through to view the website, and how many users called the business when searching on a mobile phone.

Local SEO Canberra Client Case Study 02

Google reports actions by users in the last 30 days

Google confirms the days and times the local business received calls initiated from the Google search results. Our client confirms that Google is “on the money” with their data.

Google provides details on days and times the local business is phoned.

Google provides details on days and times the local business is phoned.

If your local Canberra business is busy enough to attract Google’s attention, Google will also provide the business owner with details of the business’ busiest time, and even the average time a person spends in the business location. Wow, it seems Google is not only listening and watching, but they even have the stop watch on us too!

My Business report showing the average time a customer spends on the business premises.

Google has the stop watch on us too!